About us

LipFish is a Swedish design label with the aim to make colourful and fun clothes and toys for children up to six years of age. Quality and ethical production is very important for us. The garments shall stay nice washing after washing and when the child has grown out of the garment at least 2-3 kids  can use it after that.

How did it all begin?

LipFish was founded in 2006 by Jenny Boije almost at the same time as she had her first son Max. Thanks to an enthusiastic response at a local design market fair in Stockholm she decided to start a small scale company, teamed up with a swedish agent and made a simple web page. With the help of that web page and what proved to be a popular concept LipFish has rapidly expanded. From June 2007 LipFish is a limited liability company.


LipFish manufacture all clothes in Turkey and the toys are made in China. We have visited all producers we work with at least once. The ones we work most with we visit 1-2 times a year.

Jenny Boije

Jenny Boije, founder and owner of LipFish